Tennis is having an unmistakable cultural moment. Fresh off the energy of the U.S. Open,
the sport’s influence has reached far beyond baseline rallies, firmly establishing court
style as an everyday lifestyle staple.
Recently, AJ Athletic brought that exact energy to the screen, joining the team at Twin
Cities Live (KSTP-TV Channel 5) for a special live runway and brand showcase.
Watch the feature HERE!
More Than Apparel
Stepping onto the set with the Twin Cities Live hosts, our founder Tolu Adeleye gave
viewers an inside look at what makes AJ Athletic distinct. As models took to the runway
to debut select pieces from our latest drop, the conversation moved naturally into the
heart of why we design: making apparel that transitions effortlessly between intense
court play and everyday streetwear.
Every seam, cut, and fabric choice reflects an obsession with detail—ensuring players
feel confident, comfortable, and unconstrained wherever the day takes them.
Grounded in Community and Story
For us, athletic wear has never been solely about the fabric. It is about the people who
wear it and the community built around the game.
During the segment, Tolu shared the personal journey behind the brand’s origins—diving
into the story of Justin and Kiwi, whose spirit inspired our iconic logo. That bond remains
woven into everything we create: a commitment to friendship, genuine access, and
welcoming more people to experience the joy of the game.
Having the opportunity to share our journey on local television marks an exciting
milestone for the entire AJ Athletic family. As we continue to expand our reach, our
mission stays the same: championing the culture of tennis from the ground up.
Catch the Full Feature
Did you miss the live broadcast? You can watch our full appearance and runway
walkthrough on Twin Cities Live.
Explore the looks featured on air by visiting our latest collection!
